ROAS Calculator

ROAS answers how much revenue you got per dollar of ad spend (e.g. 4× means $4 revenue per $1 spent).

Return on ad spend (ROAS)

Attributed revenue ($)

Ad spend ($)

Clear

How this is calculated

ROAS = revenue ÷ ad spend.

When to use it

• Bidding and budget decisions.
• Channel comparison.

Frequently asked questions

ROAS vs profit?

ROAS uses revenue, not margin. Pair with margin for profitability.

Zero spend?

Spend must be > 0 to compute ROAS.