Conversion Rate Calculator
Use the same denominator your analytics uses (sessions or unique visitors) for consistency.
Conversion rate
How this is calculated
Conversion rate (%) = (conversions ÷ visitors) × 100.
When to use it
- Landing page experiments.
- Funnel health reporting.
Frequently asked questions
Visitors or sessions?
Match your analytics definition; do not mix within one comparison.
Can rate exceed 100%?
If conversions exceed visitors, check tracking or definitions.
