Markup Calculator
Retail and wholesale quotes often start from landed cost. Markup answers “how much did we add on top of cost?” while margin answers “what percent of the price is profit?”
Single product line, exclusive of tax.
Markup and margin
How this is calculated
Markup % = (price − cost) ÷ cost × 100. Margin % on revenue = (price − cost) ÷ price × 100.
Example: cost $40, price $65 → markup 62.5%, margin ≈ 38.5%.
Use this tool for
- Translating a buyer’s “we need 35% margin” into the minimum list price from your cost sheet.
- Checking distributor tiers where markup must clear freight.
- Teaching that 50% markup is not the same as 50% margin.
Common questions
Which number do retailers quote more?
Markup is common in buying; margin is common in retail analytics and investor decks—always label which you mean.
Bundles or volume breaks?
This is one SKU at one price; average down costs before entering the cost field.
